I define a creator as someone who is guided by a passion to produce a novel thing, to exacting standards (could be a painting, pastry, song, podcast, or technology, or many other things too). I work with these folks, the ones who are advancing humanity and culture through their passion and perseverance.  

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They rely on me to tell their story, grow demand, and ultimately bring in more revenue. I represent the creator, as their sober advisor and wildly enthused and articulate cheerleader. They trust my cross-disciplinary expertise in leading teams of new-media storytellers and strategists to work for them, with the end result being the attainment of more resources for the creator to do even more brilliant things, on an ever-growing stage.

 

Together, P.P. and the creator have a mutualism rarely achieved in the business world; here, everyone eats. We're all making each other better, and I am thrilled to be a part of it.