I define a creator as someone who is guided by a passion to produce a novel thing, to exacting standards (could be a painting, pastry, song, podcast, or poem, or many other things too). I choose to work with these brilliant ones, the ones who have had some sustained ability to create professionally, but more importantly, they have great potential to make even deeper cultural contributions to the community here in Raleigh, NC, and beyond.

 

They rely on me to tell their story, grow demand, and ultimately bring in more revenue. I represent the creator, as their sober advisor and wildly enthused and articulate cheerleader. They trust my cross-disciplinary expertise in leading teams of new-media storytellers and strategists to work for them, with the end result being the attainment of more resources for the creator to do even more brilliant things, on an ever-growing stage.

 

Together, P.P. and the creator have a mutualism rarely achieved in the business world; here, everyone eats. We're all making each other better. And I am thrilled to be a part of it, with each and every creator working with Paradigm Publishing.